The experience was created by Dew’s digital AOR, Firstborn, in partnership with production company, Digital Domain. This campaign was created to mark the official launch of the new Mountain Dew Label Series, a new premium Dew product, and is the brand’s 5th extreme VR experience to date for DEW Nation. The free fall is meant as a continuation of dew’s party in the sky, with the same characters from inside the club (DJ, bartenders and patrons) soaring in the air above a desert. The experience transforms into a high flying free fall skydiving experience.
